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Economist continues iconic poster work
The Economist has launched a new provocative poster campaign tagged 'Where do you stand?' which focuses on the subjects of drug laws, the trading of human organs, and prisoners' right to vote.
Initiative hires Bentall to boost direct offering
LONDON - Initiative has appointed Tristan Bentall as response director in charge of its direct offering.
Seven Squared sets up B2B unit
LONDON - Seven Squared, the customer publisher which serves clients including Sainsbury's, has launched a business-to-business (B2B) unit.
Media Week Essay - Direct Marketing
LONDON - Royal Mail is a major force in direct mail innovation and has developed a product portfolio over the past 18 months that offers advertisers personalised, physically engaging mail concepts.
Insiders' Guide - Mindshare Direct
- Number of people in your team?
Halliwell quits Carat Direct
Andy Halliwell, board director of Carat with particular responsibility for Carat Direct, is set to leave the agency at the end of the year to become director and general manager at direct marketing sp...
Carat wins Nationwide's £5m account for insurance work
LONDON - Nationwide Building Society has appointed Carat to handle the £5m media planning and buying account for its new insurance business, set to launch in conjunction with Liverpool Victoria (LV=) ...
Media 121 Club gathers pace
LONDON - The planning for the next Media 121 Club, the new networking event put together by Haymarket Brand Media and Miroma Group, is well underway and the site is open for new registrations.
Auto Trader to give agencies detailed online user data
LONDON - Trader Media Group, the owner of car sales magazine Auto Trader, will be the first media owner to publish an enhanced ABCe certificate for its website, Autotrader.co.uk, which will provide ag...
Standard offers charity version of Eros Card
LONDON - The Evening Standard is launching a new charity version of its customer loyalty Eros Card that enables readers to donate savings they make on the paper's cover price to their chosen charity.
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