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Evidon releases website tracking detection tool
Evidon, the online privacy compliance company, has released a tool for website owners to detect cookies and other tracking activity on their sites and benchmark it against their peer group.
More data leaks while Europe cracks down on wrongdoers
The marketing industry is apt to glow over the metaphor that data is the new oil, but two developments this week drew attention to the dangers of spillage.
CREATIVE STRATEGY: Cheering on Mars Bars and their worthy goal
Recently, I've been working on a brand campaign for a B2B client. They've never done brand advertising before and are at the very beginning of a journey much more familiar in the B2C world.
Nick Ellsom leaves PHD for OMG's Annalect
Nick Ellsom, PHD's head of digital, is joining Omnicom Media Group's Annalect division, with Harriet Perry moving in the other direction to become managing partner, digital, at PHD.
Think BR: Lazy metrics
Build metrics on what's important to know, not what's easy to measure, writes Simon Steel, insight and digital director, Eclipse Marketing.
CREATIVE STRATEGY: The O2 sale is mostly a fail
As a creative, one has to pretend that all briefs are created equal. This is, of course, nonsense.
Think BR: The value of data optimisation
In the increasingly complex advertising technology sector, do clients really understand the value of their audience behaviour data and how it is being used, asks Carl White, chief executive officer, V...
CREATIVE STRATEGY: Vegemite wins gold for wit
Well, as I've never been a big fan of the Olympics, I'm bored with London 2012. Already. And I'm afraid the associated sponsorship and advertising has done little to stir my patriotic soul.
Inside Indicia and Very's DMA Grand Prix-winning campaign
Indicia earned its DMA Grand Prix last month with challenging work for Very.co.uk, which included a mother and baby fashion show that "nearly killed us", according to the agency's creative director.
Levy's Weborama launches JV with Hi-Media
The UK operation of Paris-based ad tech and data specialist Weborama has entered in a joint venture with online network and payments company Hi-Media.
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- £ Competitive + Commission, Hammersmith, West London
- Head of Digital Content - International B2B Publisher, Formula Won
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