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Facebook is a lower quality medium than TV, says marketing academic
Advertiser should pay less to reach people on Facebook than on TV because the former skews mainly towards a brand's heaviest buyers, according to Professor Byron Sharp from the Ehrenberg-Bass Institut...
Think BR: It pays to mobilise your business
Brands are missing out if they do not have a mobile optimised website, writes Ian Carrington, European director of mobile advertising, Google.
My Media Week: Marco Bertozzi
This week Marco Bertozzi, managing director EMEA for the VivaKi Nerve Center, visits Spain, plays squash with Greg Grimmer, and teeters on the wrong side of The Thin Blue Line.
Zeebox to introduce voting payments feature
Zeebox, the social TV app, is to enable its users to purchase and cast real-time votes in TV shows, in a bid to provide additional revenue streams for broadcasters.
Think BR: For brands, little and often will win out on Facebook
There's more to being successful on Facebook than having a big a fanbase, writes Angus Wood, director of paid social, iProspect.
DataXu appoints Bruce Journey as international MD
DataXu, the US-headquarted demand side platform (DSP), has appointed its co-founder Bruce Journey to head up its international operations.
Think BR: Size matters online
Are larger online ads more effective at helping brands achieve their objectives, asks Tim Elkington, director of research & strategy, IAB.
Social media ads 'justifying hype' as ZenithOptimedia lifts internet forecast
Social media advertising is "justifying its hype", according to ZenithOptimedia, which has revised its forecast upwards for global internet spend, in large part due to the flow of budgets to the forma...
What to expect from SXSW Interactive 2012
As the great and the good from the worlds of digital and tech touch down in a very wet Austin, Texas for the 19th annual SXSW festival, the next few days promise to host a frenzy of must-have innovati...
Trinity Mirror to launch Happli daily deals service
National and regional newspaper publisher Trinity Mirror is squaring up to the likes of Groupon and LivingSocial with a new daily deals service, backed by a heavyweight ad campaign.
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