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Aurasma head Martina King departs amid HP turmoil
Martina King, the managing director of augmented reality platform Aurasma, is believed to have resigned.
Think BR: What brands can learn from start-ups
It's time for brands to embrace the new generation of innovators, writes Ronnie Crosbie, planning director, Outside Line.
Evidon and DoubleVerify integrate privacy and ad verification
Online privacy compliance company Evidon and ad verification company DoubleVerify have linked up to integrate their services on DoubleVerify's platform.
Think BR: Advertising for the second-screen
Mobile technology is making a major contribution to the way we interact with television, writes Andrew Fisher, CEO, Shazam.
The Economist develops ad network Ideas People
The Economist Group is building on its advertising network, Ideas People, to group together more than 60 websites trusted by The Economist readers, but which do not use cookies to target specific use...
My Media Week: Ellie Edwards
This week, Ellie Edwards, managing director at WPP performance marketing agency Quisma, catches up on her Sunday supplement reading, gets hiring at the rapidly expanding agency, and steals a go on her...
Hub Digital Networks launches into digital out of home sector
James Thornton, a former head of agency sales at Amscreen, has launched Hub Digital Networks, which will act as a sales house and consultancy for owners of digital out-of-home media networks including...
Think BR: Weird web culture is bigger than cheap LOLs
There's no magic formula for going viral; you just have to know your audience and be authentic, writes Kate Miltner, lead planner, Jam.
Think BR: 4G can unlock the creative potential of mobile
The UK rollout of 4G networks will boost mobile creativity but Apple has to get on board, writes Luke Harris, HTML5 developer, 4th Screen Advertising.
Look launches 'Look What I'm Wearing'
Look, IPC Media's weekly fashion title, is launching a multiplatform street style franchise driven by user generated content.
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