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Admiral to sponsor motoring on Discovery
Discovery Networks UK has announced an extensive 12-month motoring content sponsorship with Admiral, starting on 1 April and encompassing a broad range of on-air activity and digital support.
Metro begins tablet push in London as free Wi-Fi commute looms
Metro, the city-centric free newspaper, is launching its first consumer marketing campaign to promote its tablet edition in London today, ahead of parts of the capital's Tube and Overground rail netwo...
Facebook is a lower quality medium than TV, says marketing academic
Advertiser should pay less to reach people on Facebook than on TV because the former skews mainly towards a brand's heaviest buyers, according to Professor Byron Sharp from the Ehrenberg-Bass Institut...
Think BR: Collaboration is key to delivering policy outcomes
Collaboration between the public and private sector can offer value to all parties, writes Jo Arden, head of strategy, 23red.
Trading places: this week's people moves
Asda appoints a new chief marketing officer while Saatchi & Saatchi boosts its creative department, in Brand Republic's round-up of this week's people moves in advertising, marketing and media.
NME partners Jack Daniel's J.D.Roots in search of Britain's Best Small Venue
NME has announced a cross-platform partnership with J.D.Roots to support local music and search for Britain's Best Small Venue.
Tesco switches mail contract to TNT Post
Tesco has moved its mail contract, which includes 180 million items a year, from DHL to TNT Post after a tender process.
Why supermarkets should take note of our die-hard shopping habits
Although 10% of us have admitted to spending more on premium goods in the past year, only 38% believe they offer excellent quality, writes Craig Lawrie, director, head of digital, Initials Marketing.
Microsoft confirms launch of BBC iPlayer on Xbox
Microsoft has confirmed that the BBC iPlayer will launch on the Xbox, after an agreement between the two parties was reached not to charge for the BBC content.
Think BR: The new language of consumerism
The new model of consumerism has shared experience at its heart, writes Jackie Hughes, group strategy director, Flamingo.
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