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Trading Places: this week's people moves
Former Vodafone marketing head David Wheldon turns up at Barclays, while Leo Burnett Group promotes Giles Hedger to UK MD, in Brand Republic's round-up of this week's people moves in advertising, mark...
Think BR: Marketers should heed the Olympic clampdown
With the Olympic enforcement team making its presence felt, brand owners need to be aware of what the law has to say, writes Mark Armitage, partner and trademark attorney at Withers & Rogers.
Sport magazine to hand out 'light sabres' for Star Wars promotion
20th Century Fox's promotion of 'Star Wars Episode 1: The Phantom Menace' in 3D will include a partnership with Sport magazine, featuring mock light sabres being handed out on the streets of London.
Hearst-Rodale harnesses Apple Newsstand to sample print launch
Hearst-Rodale is using Apple's Newsstand for a digital sampling drive for its new UK print launch, Women's Health, which will feature 30 ad pages.
Trading places: this week's people moves
VCCP hires Mother's creative team Faustin Claverie and Thierry Albert, while Yahoo's senior marketers James Tipple and Andrew Cocker are leaving the company, in Brand Republic's round-up of this week'...
Industry View: After the IPO, what next for Facebook?
As Facebook files for the largest technology IPO in Wall Street history, we ask marketing and advertising experts what is in store for Mark Zuckerberg's social network as it makes the seismic shift fr...
Trend report: Can media help save the high street?
We are just over a month into the year and have already seen the stores La Senza and Peacocks fall into the hands of the administrators. Mark Banham talks to the media industry to gauge how it is plan...
Appointment to view: Behind the scenes of the Tropicana Sunrise
Tropicana wanted to brighten up commuter's mornings by making the sun rise two hours early in London's Trafalgar Square. We find out how they pulled it off.
Trading places: this week's people moves
Sainsbury's brings former Heineken marketing director Sarah Warby on board, while William Eccleshare becomes global chief of Clear Channel, in Brand Republic's round-up of this week's people moves in ...
CREATIVE STRATEGY: Cheering on Mars Bars and their worthy goal
Recently, I've been working on a brand campaign for a B2B client. They've never done brand advertising before and are at the very beginning of a journey much more familiar in the B2C world.
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