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Trading places: this week's people moves
Former Mars marketer Jenny Ashmore leaves Yell, while James Murphy is installed as chief executive at newly created Adam & Eve/DDB in this week's round-up of people moves in advertising, marketing and...
Think BR: The search for white space
How do we understand the world of evolving psychological needs, asks Will Landell Mills, director, Ipsos Marketing.
Think BR: Making the most of Euro 2012 sponsorship
With all the buzz around the London Olympics it's important not to forget about the opportunities around Euro 2012, writes Jamie Robertson, director, Ipsos ASI.
Think BR: BrandZ shows why technology matters
Whether your business is about selling fresh fruit, designer labels or mobile phones, technology is now vital to brand success, explains Nick Cooper, managing director, Millward Brown Optimor, Europe.
Think BR: The future of loyalty goes beyond points and prizes
It's time to reinvigorate our thinking about loyalty, writes Sarah Stratford, strategy director, AIS London.
Think BR: Keeping your head above water
How can agencies manage their workload while still maintaining creativity, asks Matthew Heath, chief strategy officer, Lida.
Think BR: Promoting the UK as a global hub of creativity
The UK is in a prime position to promote itself to China and the rest of the world as a leading creative force, writes Stephen Maher, CEO, MBA
Think BR: In whom we trust
How can brands earn trust and create a proposition that lives up to consumer expectation, asks Jo Boyd, managing director, Anthem Worldwide UK.
Store brands gain ground on national brands
The majority of British consumers perceive store brands to be the same as or better than national brands, writes Heather McCarthy, director, Ipsos Marketing.
Think BR: What creative businesses can learn from John Lewis
Creative agencies of all sizes could benefit from the much-loved retailer's ownership model, writes Campbell McDonald of Baxi Partnership.
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