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Don't knock The X Factor, it's a force for good
With X Factor's Matt Cardle sitting atop the UK charts, and the show clearly TV's stand out programme of 2010, McCann Pulse reveals the 'X Factor attitude' that characterises its legion of viewers.
Facebook video traffic surpasses Yahoo!
Facebook now drives more online traffic to video than search engine Yahoo!, according to new research from online video resource Brightcove and TubeMogul.
Vince Cable is slammed in social media
Current social media buzz surrounding Lib Dem business secretary Vince Cable is largely negative, according to analysis from social media monitoring agency Brandwatch.
Silver surfers get social
Forty percent of frequent internet users over the age of 55 manage a social network, UM's Wave 5 research has found.
Final of Alan Sugar's The Apprentice peaks at 10.3 million
Stella English's triumph in the final of the BBC's 'The Apprentice' averaged 9.7 million viewers in its first hour last night, placing it on a par with last year's successful final, according to unoff...
Sport, movies and the pub: how we spend our leisure time
Brands need to be increasingly savvy if they are to capitalise on opportunities to connect with Britons during their leisure time, research from YouGov reveals.
Is advertising a key Christmas ingredient?
Fifty five percent of UK adults agree that Christmas ads help set the mood for the festive season, new research from Ipsos ASI reveals.
Social networkers most influential in driving brand awareness
Online social "connectors", people who share opinions with their social network, have been found to trigger the most online brand impressions in Europe.
IPC claims Nuts readers no longer 'lads'
IPC Media has conducted new research into the attitudes of young men who fall into its core demographic of readers for brands such as Nuts and NME, which shows they no longer fit the "lads" stereotype...
The new era of brand building
The state of brand trust in Britain is at a low ebb, with just 10% of people saying they trust brands as much as they used to, according to new figures from Brand Vista.
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- New Business Director - Mobile Media Agency - £100K+, Propel
- £70000 - £110000 per annum + £100K+ Benefits + Equity, London
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