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Nikon Coolpix to sponsor Hollyoaks for 2011
Nikon, the camera manufacturer, will sponsor Channel 4 soap 'Hollyoaks' as part of its wider TV advertising campaign for 2011 to target "a young, trendy audience".
CREATIVE STRATEGY: T-Mobile sings its way to a higher plane
When does advertising stop being advertising and become... something else? Hold that thought, because we'll be coming back to it on several levels.
Google film thanks its advertisers
Digital agency AKQA San Francisco has created a video for Google to thank its advertisers on the tenth anniversary of AdWords.
PROMOTIONAL FEATURE: Why science is good for LG Electronic's brand
In the second marketer interview brought to Marketing by Yahoo!, IPA president Rory Sutherland talks to LG head of brand Paul Meadows about why digital marketing is set to become the electronics giant...
Tourism Ireland in social media push
Tourism Ireland is hoping to make a splash on Twitter by encouraging people to tweet about what makes them Irish.
The global viral video chart: TAC, Coke Xmas, Megan Fox and Axe Shower Girls
Some great ads in this weeks top 10 global viral ad chart kicking off with the Australian Transport Accident Commission and a montage of road safety spots over the past two decades set to REM.
Harry Potter fever helps PlayStation deliver one million impacts
The new Harry Potter film helped a Sony PlayStation ad deliver one million impacts at the cinema last weekend, according to figures from Digital Cinema Media (DCM).
CREATIVE STRATEGY: An idea from RNIB with a happy ending for children
Winnie the Pooh's little songs... Peter Pan's swashbuckling adventures... and Fungus the Bogeyman's life of boils and slime - with a book on your lap, you can carry a child on a journey into all kin...
Renault launches first European iAd
Renault is launching Europe's first iAd tomorrow on Apple's mobile advertising platform to support the launch of the Twizy electric car.
Harry Potter helps BMW make 'cinema advertising history'
BMW made "cinema advertising history" at the weekend by attracting the most exposure for any ad from a single film, thanks to the popularity of the latest Harry Potter movie.
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