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WPP lands 'Obama agency' Blue State Digital
Martin Sorrell's WPP has acquired the full service digital agency Blue State Digital, best known for leading Barack Obama's digital campaign in the last US presidential elections.
Think BR: Procurement is good for you
It's time to stop being negative about advertising procurement. Research proves that it can help agencies become more efficient, writes Steve Lightfoot, communication procurement manager at the World ...
Diary of a media start-up: the final chapter
In Ed Feast's final instalment of his diary charting the journey of launching his own media agency MarketPlace, he gets to grips with P&L reports, has a 'hilarious' meeting with his accountant and ref...
Arena Media launches social media unit
Havas-owned Arena Media has launched a new social media unit called 247 Social to provide a full service capability for clients across media, PR and creative build.
Gerry Boyle comes full circle at Zenith
Gerry Boyle, group chief executive of ZenithOptimedia, tells Harriet Dennys why he was liberated by the £80m Lloyds loss, why Zed Media's demise was inevitable and how the split into Zenith Media and ...
Albion London creates Twitter popularity poll game
Albion London, the digital agency, has created an online game that compares the conversations and buzz around certain subjects on Twitter.
Total Media wins cruise and food accounts
Total Media has been appointed to handle media planning and buying for cruise company Fred Olsen Cruise Lines, and snack company Natural Balance Foods, as they prepare to launch their first campaigns ...
PROMOTIONAL FEATURE: Why science is good for LG Electronic's brand
In the second marketer interview brought to Marketing by Yahoo!, IPA president Rory Sutherland talks to LG head of brand Paul Meadows about why digital marketing is set to become the electronics giant...
Out and About 06 December
Photos from the Campaign A-List party at The Hospital Club, the IAA's Christmas lunch at the Park Lane Hilton and Elton John guest-editing last Wednesday's edition of The Independent
Mindshare appoints new head of search
WPP's Mindshare has appointed former i-level specialist Jenny Kirby as its new head of search.
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