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IPC claims Nuts readers no longer 'lads'
IPC Media has conducted new research into the attitudes of young men who fall into its core demographic of readers for brands such as Nuts and NME, which shows they no longer fit the "lads" stereotype...
Freederm sponsors ITV1's 'Take Me Out'
Freederm, the skincare brand, has been unveiled as the sponsor for the second series of 'Take Me Out,' the dating game show presented by Peter Kay's 'Phoenix Nights' sidekick Paddy McGuiness.
Harry Potter fever helps PlayStation deliver one million impacts
The new Harry Potter film helped a Sony PlayStation ad deliver one million impacts at the cinema last weekend, according to figures from Digital Cinema Media (DCM).
British TV will host product placement in 2011
Product placement in British films, TV series, entertainment shows and sports programmes is set to become a reality, when Ofcom unveils plans to legalise the practice in its Broadcast Code in the comi...
PPA launches Future of Publishing resource
The Periodical Publishers Association has gathered insight from magazine chiefs in a collection of videos and essays dedicated to the future of the magazine publishing industry, called Future of Publi...
Renault launches first European iAd
Renault is launching Europe's first iAd tomorrow on Apple's mobile advertising platform to support the launch of the Twizy electric car.
The Big Digital Debate: Highlights from the event
Video highlights of the key questions and discussions from the debate.
Heston pudding sparks consumer frenzy
Waitrose is expecting a surge of activity as 600 extra Christmas puddings, developed by chef Heston Blumenthal, prepare to hit the shelves just days after a total sell-out created a lucrative online m...
Harry Potter helps BMW make 'cinema advertising history'
BMW made "cinema advertising history" at the weekend by attracting the most exposure for any ad from a single film, thanks to the popularity of the latest Harry Potter movie.
The Big Digital Debate: The Panel
Brands including Burger King, Sony Ericsson and Facebook were represented on the debate panel, here are some video highlights of what they took from the debate.
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