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NRS claims increased response from Londoners
LONDON - Participation among Londoners in the National Readership Survey has increased by 46% over the past four years, aided by a £25 voucher scheme, but figures show it is flat over the past two.
ZenithOptimedia predicts global ad spend to grow in 2010
LONDON - ZenithOptimedia is predicting global ad markets will increase 0.9% in 2010 to almost $448bn (£274bn) and expects ad expenditure to show steady improvement over the next three years, with grow...
NRS September 2009: Telegraph and Indy shed more readers
LONDON - The Daily Telegraph and The Independent were the only daily national newspapers to suffer double-digit year-on-year declines in readership, according to the latest National Readership Survey.
Risk management and contingency planning will stay
Yesterday's Bellwether Report, which analyses confidence in marketing budgets for the third quarter of 2009, provided glimmers of hope for a media industry that has endured a battering over the past 1...
Bellwether shows cuts slowing as companies adopt positive outlook
LONDON - Companies are still cutting their marketing budgets after two years, but the rate of decline has slowed and executives' confidence in their financial prospects has turned very positive, accor...
FT is biggest winner in mixed bag UK daily readership poll
LONDON - The Financial Times enjoyed the biggest average readership increase (14%) of any national newspaper in the 12 months to the end of June, according to the latest National Readership Survey, bu...
X Factor remains popular among women but not a priority
Women remain ready to tune in to the latest series of ITV1's 'The X Factor', while men interviewed in the latest BR video said they were bored, but both sexes agreed they would definitely not be arran...
How to make your research budget leaner
Making your research budget stretch further in a recession is easier said than done, but by following a few simple tips, you can make your investment work harder and even enhance the insights gained.
Bellwether report shows decline in marketing budgets slowing
LONDON - The latest quarterly Bellwether report says business confidence is improving, with marketing budgets falling at a slower pace than the previous quarter.
Free newspapers attract increased readership
LONDON - Free newspapers continue to attract new readers, according to the latest National Readership Survey data, led by Associated-owned newspapers London Lite and Metro, which registered year-on-ye...
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