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Marketing to engage today's digitally-savvy youth market

Marketing directors from brands such as Durex and lastminute.com are featured in these video highlights of Marketing's acclaimed conference on engaging young people.

HP targets healthcare professionals with wristbands

LONDON - HP is targeting healthcare professionals with a direct mail pack rolling out today that includes a personalised patient's wristband as it promotes its medical-related printing and imaging pro...

Spring Research launches new method for measuring consumer emotion

LONDON - Market research consultancy Spring Research has launched a new method of measuring the emotional impact of advertising campaigns.

Noble rejoins TMW as digital creative director

LONDON - Tullo Marshall Warren has rehired Graeme Noble -- 14 months after he left the company to take up the post of interactive creative director at Kitcatt Nohr.

APA launches International Customer Publishing Awards

LONDON - The Association of Publishing Agencies, the trade body for the customer publishing industry, has launched The International Customer Publishing Awards, under the theme "do you love editorial?...

Multiyork runs summer sale campaign through WFCA

LONDON - Sofa maker Multiyork is running a campaign to promote its summer sale, created by WFCA.

Profitable, cost-effective and trusted B2B marketing

Filmed at Marketing's 2009 B2B conference, this video features backstage interviews and presentations from the highest-rated speakers present. These include representatives of organisations such as IB...

Burnett unveils first ad campaign for children's charity

LONDON - Children's charity Tommy's has launched its first TV, radio and press ad to raise awareness and funds for its cause.

Global handout planned to launch spring/summer YSL collection

LONDON - Yves Saint Laurent will promote its 2009 Spring/Summer collection with a Valentine's Day giveaway, comprising of a tote bag, pictures and a USB key, to be handed out in six major cities inclu...

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