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BR Video: Coca-Cola and M&S ads fill consumers with festive cheer
LONDON - As Christmas approaches and after weeks of commercial jostling to attract consumers' attention Brand Republic asks the public which festive ads they have liked and disliked this year.
BR Video: Public unconvinced over collection stores for online retailers
LONDON - While feeling frustrated about the delivery of online purchases, people remain unconvinced over Amazon's reported plans to open collection stores, according to members of the public interview...
BR Video: Public see little point in becoming fans of brands on Facebook
LONDON - While reluctant to become fans of a brand on Facebook, people don't feel that brands are intruding on their experience of the site, according to members of the public interviewed in the lates...
BR Video: New British Gas device could prove a hit with price-conscious consumers
LONDON - While price is the main motivation for summoning the energy to change energy supplier, consumers would be interested in switching if they could pay for how much they actually used rather than...
Bacardi promotes Mojito Classic with debut national TV campaign
LONDON - Rum brand Bacardi is launching the first national TV campaign for its new pre-mixed beverage brand, Mojito Classic, after a successful run in Scotland.
BR Video: Public unimpressed by politicised Jedward posters
LONDON - A Labour Party poster that casts Tory pair David Cameron and George Osbourne as Jedward, the 'X Factor' twins, is a "childish" and "pointless" ad which would not sway people to vote in Labour...
BR Video: Mickey Mouse should stay as he is
LONDON - Mickey Mouse should not be changed into a cunning and cantankerous character as it would "spoil the essence" of the 71-year-old Disney character and be "a very expensive mistake", according t...
VIDEO: GHD fairytale ads to break tonight
LONDON - Hairstyling brand GHD's new ad campaign featuring fairytale characters such as Cinderella given a "modern woman" twist will break first on Channel 4 tonight.
BR Video: Consumers downplay influence of food and drink ads
LONDON - Food and drink ads can influence purchasing decisions, some consumers admit in the latest BR Video, although more claimed not to be swayed by commercials.
VIDEO: New-look Starbucks opens its doors in central London
LONDON - Starbucks has opened the first store to depart from its established interior design, toning down references to the brand and introducing more upmarket materials such as Italian leather.
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