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Saatchi & Saatchi embark on first campaign for Cadbury Creme Egg

By Hadassah Nymark, 31 December 08, 12:00

LONDON - Saatchi & Saatchi launch their first work for Cadbury Creme Egg since being assigned the account in July 2008.

LG leverages sponsorship of London's New Year's Eve fireworks

By Staff, 29 December 08, 01:30

LONDON - LG Electronics will project video messages from Boris Johnson and international celebrities onto the Shell Building as part of its sponsorship of London's 2008 New Year's Eve fireworks displa...

Scottish channel stv supports blood drive

By Fionna Ramsay, 29 December 08, 11:15

LONDON - Scottish media group stv is making its blue logo red in support of Scottish National Blood Transfusion Service and its Give Blood 2009 campaign, promoting the service over the festive period ...

Sweaty Betty awards affiliate marketing account to LinkShare

By Fiona Ramsay, 29 December 08, 10:30

LONDON - Sports clothing retailer Sweaty Betty has appointed LinkShare to promote web offers and drive online traffic with a new affiliate marketing programme.

Pressure group accuses food marketers of distributing misleading information in school

By Gemma Charles, 29 December 08, 08:30

LONDON - Vimto and Hovis are among the brands whose educational marketing activity have been slammed by a children's food lobbying group for peddling what it claims to be 'misleading or incorrect' inf...

PG Tips monkey in Morecambe and Wise ad tribute

By Caroline Lovell, 25 December 08, 09:30

LONDON - Monkey and Al, the stars of the PG Tips ads, paid tribute to the famous Morecambe and Wise breakfast sketch tonight in a new TV ad created by Mother.

Emergency gas TV campaign launches

By Hadassah Nymark, 25 December 08, 08:00

LONDON - A national TV campaign for the National Gas Emergency Service breaks today, advising people to call a dedicated hotline if they smell gas.

Fiat realigns £150m media business into WPP

By Arif Durrani, 24 December 08, 05:45

LONDON - (2 January update) Fiat, the Italian car manufacturer, is set to realign its £150m European media business into WPP-owned agencies, a move that will see the £10m UK account, currently handled...

Mighty Boosh star lends voice to £30m More Th>N campaign

By Alex Brownsell, 24 December 08, 11:15

LONDON - Insurance provider More Th>n is to roll out a £30m through-the-line campaign next year as it looks to overhaul its brand and ditch its traditional mascot-led marketing.

News Corp seeks waiver to raise stake in German TV group Premiere

By Staff, 24 December 08, 09:10

FRANKFURT - Rupert Murdoch's News Corporation could raise its stake in Premiere, the German pay-television operator, from a quarter to between 40% and 70% after it agreed to underwrite a €450m (£426m)...

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