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Diageo pushes malt whisky in campaign by EHS Brann
LONDON - Drinks giant Diageo has launched an integrated Christmas campaign encouraging whisky lovers to send e-cards featuring Scottish distillery paintings to their friends.
Opinion: Surprisingly, integration is still a hot topic
The debate about integrating on and offline media into one agency seems to have been around for so long that you might be inclined to think that it is no longer the hot topic it once was. That said I ...
WWF in fundraising drive with polar bear adoption scheme
LONDON - WWF UK is promoting its latest fund-raising scheme with an online acquisition campaign created by Kitcatt Nohr Alexander Shaw.
Banks pitch to work on Royal Mail stake sell-off
LONDON - Several investment banks, including Morgan Stanley and Credit Suisse, are believed to have pitched to advise the Government on the partial privatisation of the Royal Mail.
CACI launches individual-level green classification data
LONDON - Market information analyst CACI has launched the first individual-level classification based on green attitudes and behaviour.
Nectar tycoon launches campaign against Coutts
LONDON - Sir Keith Mills, the tycoon behind Nectar loyalty cards, has launched a campaign against Coutts, the private banking arm of the Royal Bank of Scotland, after it allegedly advised him to remai...
WWF revisits DRTV with adopt a polar bear campaign
LONDON - WWF-UK is re-introducing itself to DRTV after a three-year hiatus, with a campaign promoting its adopt a polar bear scheme.
Air ambulance uses mobile to attract donations
LONDON - London's Air Ambulance has introduced a text-to-donate scheme to increase donations.
Apple's iPhone drives WiFi growth
LONDON - Apple's iPhone is boosting UK WiFi usage with more than half of its ad impressions coming in over WiFi instead of its G3 mobile operator network, according to research.
Cello Group executive chairman Steeds passes away
LONDON - Cello Group executive chairman Kevin Steeds has passed away after a four-month fight with cancer.
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