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Brand Republic's top stories of 2007
As Brand Republic takes a break for Christmas and the New Year, we leave you with a 10-part round-up of 2007 as told through some of the site's most-read stories, from Brand Republic, Campaign, Market...
Guardian Media Group and Apax land Emap B2B division
LONDON - Emap has agreed to sell its business-to-business division to Guardian Media Group and Apax for around £1.3bn, only days after stating the business was off the auction block.
Getting the best from budgets in belt-tightening 2008
If 2007 was the year when the direct marketing industry recognised the need to reduce its carbon footprint and encourage recycling, 2008 could more than ever before be about ensuring every penny spent...
Depaul Trust highlights homelessness on winter solstice
LONDON - Depaul Trust, the national youth homeless charity, has launched a one-day campaign today, the shortest day of the year, to highlight the plight of young homeless people who will be enduring t...
Weight Watchers hands £10m media account to OMD
LONDON - Weight Watchers has awarded its £10m UK media planning and buying account to OMD, after a four-way pitch.
Arla Foods takes Lactofree brand onto TV
LONDON - Arla Foods' Lactofree dairy drink is to appear in TV ads for the first time at the beginning of January, as part of a £3m cross-media campaign, including national TV and print advertising, sa...
Talk of the year: celebs, Big Brother, Facebook, careers and ads
LONDON - The best-read forums that received the most comments in Brand Republic during 2007 revolved around recurrent themes: reality TV, social networks and celebrities.
Aegis retains Pernod Ricard's $200m global media account
LONDON - Aegis Media has successfully defended the estimated $200m (£101m) global media account of Pernod Ricard, following a review launched in July.
Brand Republic's top ads and turkeys of the year 2007
LONDON - Brand Republic has looked back at the hundreds of TV ads that have featured on the site this year and selected, in no particular order, the top five we have enjoyed and our five turkeys.
Sky in damage limitation move over ITV stake disposal
LONDON - BSkyB is to ask the secretary of state for business John Hutton to allow it to place its ITV stake in a special trust, after the Competition Commission recommended the satellite broadcaster b...
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