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Arla Foods takes Lactofree brand onto TV
LONDON - Arla Foods' Lactofree dairy drink is to appear in TV ads for the first time at the beginning of January, as part of a £3m cross-media campaign, including national TV and print advertising, sa...
Talk of the year: celebs, Big Brother, Facebook, careers and ads
LONDON - The best-read forums that received the most comments in Brand Republic during 2007 revolved around recurrent themes: reality TV, social networks and celebrities.
US regulator clears Google to acquire DoubleClick
LONDON - US regulators have cleared Google's $3.1bn (£1.56bn) acquisition of online advertising company DoubleClick, which was being investigated amid concerns about privacy risks.
Telegraph.co.uk boosts traffic by almost 2m users
LONDON - The Telegraph has maintained the rising popularity of its website, gaining around 1.7m unique users during November to take third place behind Guardian Unlimited and the Daily Mail online.
Over half of US teens use social networking sites
LONDON - More than half of teenagers in the US have profiles on social networking sites such as Facebook and MySpace, while 64% create and publish content online, according to a new study.
Microsoft, Google and Yahoo! fined over gambling ads
NEW YORK - Microsoft, Google and Yahoo! are to pay out a total of $31.5m (£15.7m) in fines to the US Justice Department after admitting taking payments in exchange for running illegal gambling ads bet...
GCap links with iTunes for music sales on station sites
LONDON - GCap Media has signed a deal with iTunes that will involve its station websites heavily featuring links to the Apple online music store.
Mission Marketing Group acquires RLA in £9.5m deal
LONDON - The Mission Marketing Group has acquired marketing communications company RLA Group for an initial £9.5m.
Syzygy creates 'own road' drive for Mazda6 launch
LONDON - Syzygy has created an online campaign and website, based on the theme of 'create your own road', to promote the launch of the Mazda6 across Europe.
Facebook sues adult website for hacking into servers
LONDON - Facebook is suing Slickcash, a Canadian operator of adult websites, accusing it of unlawfully accessing its servers to steal data about its users.
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