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Brand Republic's top stories of 2007
As Brand Republic takes a break for Christmas and the New Year, we leave you with a 10-part round-up of 2007 as told through some of the site's most-read stories, from Brand Republic, Campaign, Market...
Depaul Trust highlights homelessness on winter solstice
LONDON - Depaul Trust, the national youth homeless charity, has launched a one-day campaign today, the shortest day of the year, to highlight the plight of young homeless people who will be enduring t...
Arla Foods takes Lactofree brand onto TV
LONDON - Arla Foods' Lactofree dairy drink is to appear in TV ads for the first time at the beginning of January, as part of a £3m cross-media campaign, including national TV and print advertising, sa...
Talk of the year: celebs, Big Brother, Facebook, careers and ads
LONDON - The best-read forums that received the most comments in Brand Republic during 2007 revolved around recurrent themes: reality TV, social networks and celebrities.
Brand Republic's top ads and turkeys of the year 2007
LONDON - Brand Republic has looked back at the hundreds of TV ads that have featured on the site this year and selected, in no particular order, the top five we have enjoyed and our five turkeys.
US regulator clears Google to acquire DoubleClick
LONDON - US regulators have cleared Google's $3.1bn (£1.56bn) acquisition of online advertising company DoubleClick, which was being investigated amid concerns about privacy risks.
Advertising that stays at the forefront of consumers' minds
Advertisers should be aware that familiarity is not a safe bet when it comes to grabbing the attention of consumers, writes John Hallward, global director of new product development for Ipsos ASI.
First Choice focuses on families in 'Arms full' campaign
LONDON - First Choice Holidays is focusing on family bonds and the importance of spending quality time together in its latest TV campaign, which breaks on Christmas Day.
Mission Marketing Group acquires RLA in £9.5m deal
LONDON - The Mission Marketing Group has acquired marketing communications company RLA Group for an initial £9.5m.
Calypso Rose wins BPMA's entrepreneur of the year award
LONDON - Calypso Rose, inventor of the Clippykit bag, has won the British Promotional Marketing Association's Entrepreneur of the Industry award 2007.
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