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DoH unveils festive safe sex campaign through Iris
LONDON - The Department of Health has launched a campaign to promote safe sex over the Christmas period among 18- to 24-year-olds through a point of sale promotional campaign created by integrated age...
Blackburns hires EuroDirect for data task
LONDON - Direct mail firm Blackburns has hired EuroDirect to help manage its data.
Publicis expands digital offering with Digitas acquisition
LONDON - Publicis Groupe is to acquire US digital and direct marketing company Digitas, owner of Modem Media, in a $1.3bn (£660m) in a deal that will see the group expanding in the digital communicati...
ACNielsen launches new services after VNU shake-up
LONDON - ACNielsen is launching a new raft of new services as part of increase investment in its market research capabilities following a restructure at parent company VNU.
Experian rolls out Mosaic in the US
LONDON - Experian has launched a version of its consumer classification tool Mosaic for the US market.
ListLab unveils consumer data application e-lab
LONDON - Data marketing firm ListLab is to launch e-lab, an application that it said would allow users to keep in close contact with existing customers and maximise campaign analysis on consumer behav...
People react well to email marketing says new research
NEW YORK - Email marketing has received another tick of approval, as new research shows that three out of four of adults who are online view email communications from companies they like as valuable.
Gyro bolsters London office with senior appointments
LONDON - Integrated brand communications agency Gyro International has made a series of senior appointments and new hires in its London office.
Telesales most annoying marketing methods says survey
LONDON - A survey conducted by mail and messaging specialist Pitney Bowes has revealed consumer attitudes to various marketing methods across Europe, with telephone cold calling being the most dislike...
IPA direct marketing group launches online forum
LONDON - People in the DM industry wanting to discuss industry issues or simply to vent their frustrations will have a new outlet to do so, following the launch of an online forum by the IPA Direct Ma...
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