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Case study: Boots No.7 - intelligent media planning
How adding direct mail to the media plan helped Boots launch a new cosmetic.
Banks, brands, mergers and acquisitions
Recent McKinsey research observes that while "intangible assets make up most of the value of M&A deals...brands account for a considerable portion of these assets."
Top five reasons to use RSS
Blogging has recently gained recognition as a marketing tool. However, there is still some confusion around a complementary, equally useful technology called rich site summary, or RSS. Fergus Burns,...
Lifting the lid on relationship management
How would you rate your agency (or client) on a 100-point scale? Global relationship management company APRAIS have released five years' worth of data on client-agency relationships.
When it comes to the bottom line, it's knowing the biz v. giving good buzz
What does it take to understand and effectively reach "C-Level" executives - CEOs, CFOs, CIOs and CMOs? Carl Anderson of Doremus gives a perspective on marketing to this elite group.
Broadcast TV and Broadband Video: Collision and Disruption
This report, from Breakthroo, examines the collision between TV and broadband video and makes sense of the surrounding issues.
Global soft drinks round-up
Still drinks and nectars are setting the pace, according to leading beverage industry analysts Canadean, in their Global Soft Drinks Round-Up.
The broadband revolution
How will broadband affect the relationship between company and customer? Laurent Ezekiel, Client Services Director at Wheel, discusses.
Full Frontal PR
Buzz is what makes the world go round, according to Richard Laermer. This new book, published by Bloomberg Press and distributed in the UK by Kogan Page, shows small businesses how to generate PR with...
A critical analysis of methods of valuing brands and brand equity
Despite extensive research on branding and brand equity in recent years, relatively little has been published on brand equity measurement. Dr. R.K. Srivastava, Emeritus Professor at Bombay University...
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to remove filters- Sales Executive, AdMedia
- £20,000-30,000 basic (£30,000-40,000 OTE) UNCAPPED, West End, London
- Brand Sales Account Director - OOH Sales - fab innovative company, Harrison Dear
- To £35,000 (dep on exp) + comm, London
- New Business Director - Mobile Media Agency - £100K+, Propel
- £70000 - £110000 per annum + £100K+ Benefits + Equity, London
- Sales Director - RTB - Direct Sales, Propel
- £75000 - £85000 per annum + 50-60% bonus + equity, London
- Technical Account Manager - Analytics Platform, Propel
- £50000 - £70000 per annum + £50000-£70000, London
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