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MBlox fined £40,000 over misleading Crazy Frog mobile service
LONDON – Mblox, the ringtone service behind the Crazy Frog ringtone phenomenon, has been fined £40,000 after hundreds of consumers were billed for a service they had not signed up to.
British Airways to phase in SMS marketing
LONDON – British Airways is looking to use SMS for marketing and customer services in the future and has appointed mobile marketing agency Incentivated to implement the medium.
Play Legal campaign encourages consumers to stop illegal downloading
LONDON – The message about illegal music downloads is still not getting through as 77% of people who regularly download songs have used an illegal site at least once, according to new research.
Merry Christmas from the staff of Digital Bulletin
LONDON - This is the last issue of Digital Bulletin for 2005, with the next bulletin to appear on January 4.
Prospect Swetenhams launches affluent consumer file
LONDON – Prospect Swetenhams is launching a 'Tiscali' list, which featuring over 1m affluent, predominantly UK male consumers with internet access.
Crazy Frog ringtone makes list of top 'sonic branding'
LONDON – It may drive us all round the bend, but Jamster's Crazy Frog ringtone has become the second-most memorable piece of 'sonic-branding' this year, according to a new survey.
Fake VW ad beats real thing to become most downloaded viral in 2005
LONDON - The controversial suicide bomber viral created by Lee and Dan without the knowledge of Volkswagen has become the most downloaded viral campaign of the year, with over 2.3m downloads.
Teenage Cancer Trust plans spring schools activity
LONDON – Charity Teenage Cancer Trust has teamed up with CosmoGirl and teen marketing agency Dubit on a nationwide fundraising and awareness initiative directed at schools, which it hopes will raise m...
Penguin to podcast Dickens' Christmas classic
LONDON - Penguin is to distribute a podcast of Charles Dickens' seasonal classic 'A Christmas Carol', the first full version of a book the publisher has made available via its fledgling service.
Ask Jeeves hires Fallon for pan-European advertising work
LONDON - Ask Jeeves is understood to have appointed Fallon to handle its £15m European advertising account after beating incumbent TBWA\London in a competitive pitch.
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- New Business Director - Mobile Media Agency - £100K+, Propel
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- Sales Director - RTB - Direct Sales, Propel
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