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Merry Christmas from the staff of Brand Republic
LONDON - Brand Republic is taking a break and will next be updated on January 3. In the meantime, the staff would like to wish all our readers a merry Christmas and a happy New Year. We leave you with...
MBlox fined £40,000 over misleading Crazy Frog mobile service
LONDON – Mblox, the ringtone service behind the Crazy Frog ringtone phenomenon, has been fined £40,000 after hundreds of consumers were billed for a service they had not signed up to.
Kate Moss' Virgin Mobile ad appears first on the internet
LONDON - Kate Moss's Virgin Mobile ad is the most anticipated event of Christmas Eve after a visit from Santa Claus, but for those who cannot wait, the spot is to appear first on the internet.
Sky links with Sony to support HD penetration
LONDON – Sky is supporting the launch of its high-definition television service next year with a marketing partnership with Sony's HD products division.
McCann Erickson takes on Cheerios in Cereal Partners agency restructure
LONDON - Cereal Partners has shifted the Cheerios advertising account to McCann Erickson and given incumbent Saatchi & Saatchi a new global role to promote its kids-oriented brands.
Trinity Mirror appoints Webb as Mirror Group managing director
LONDON – Trinity Mirror has turned to former News International executive Richard Webb to be managing director of MGN, responsible for the Daily Mirror, Sunday Mirror and The People.
Aegis says investment in media will help earnings growth
LONDON – Aegis has said that its recent acquisitions will help its financial performance remain in line with expectations, offsetting weaker than anticipated adspend growth in Europe.
Burger King live cow ad avoids ban for poor taste
LONDON – Burger King has escaped censure over a television ad, which was criticised by some as tasteless for featuring a live cow that had been outfitted in the fast-food chain's logo.
Gloves off for Harvey Nichols winter sales ad campaign
LONDON - The paper is not even off the Christmas presents yet, but Harvey Nichols already has its eye on the winter sales with a new ad campaign reminding customers they had better be match fit to get...
Divorce forces Sorrell to cash in £12m of WPP shares
LONDON – A costly divorce has forced Sir Martin Sorrell, the WPP Group chief executive, to cash in £12m of shares in the British advertising giant he created.
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