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A guide to brand protection
Here you'll find an updated edition of 'A Guide to Brand Protection', offering advice for non-lawyers in branded companies on how to protect their brands.
Brand heritage - what makes a brand great?
What makes brands like Mercedes, Disney, Gucci and McDonald's great? They have had the time to build a meaningful and relevant past - a heritage.
Brand Royalty - an excerpt from Matt Haig's latest book
In this new book, published by Kogan Page, bestselling author Matt Haig looks at 100 winning brands and the ingredients that make them so. Brands covered include Burberry, David Beckham, Harry Potter,...
West Europe Quarterly Review, Q3 2004
Western Europe's soft drinks market saw a slowdown in 2004, according to leading beverage industry analysts Canadean in their latest Quarterly Review.
Brand maturation
Is your brand going to graduate or be stuck in adolescence? Joseph Benson and Bret Kinsella suggest that the best brands succeed because they excel at each stage of their life cycle.
Are brands a force for good?
The anti-brand lobby argue that brands are immoral and exploitative. John Noble of the British Brands Group suggests that they have missed the point.
Brands, innovation and growth
Simon Amos of PIMS Associates discusses the results of a new PIMS analysis comparing the innovation performance of branded and non-branded businesses.
Hybrids, the heavenly bed and purple ketchup
A precis of the 2004 Brands Lecture given by David Aaker, on brand portfolio management.
Will the pensions crisis effect consumer marketing?
Dick Stroud of 20plus30 marketing asks what effect the pensions crisis will have on consumer marketing.
Excerpt from 'Confessions of an Advertising Man'
Confessions of an Advertising Man, the standard introduction to advertising, is being reissued by Southbank Publishing with a new foreword by Sir Alan Parker. This seminal business classic distills al...
Search Filters
to remove filters- Sales Executive, AdMedia
- £20,000-30,000 basic (£30,000-40,000 OTE) UNCAPPED, West End, London
- Brand Sales Account Director - OOH Sales - fab innovative company, Harrison Dear
- To £35,000 (dep on exp) + comm, London
- New Business Director - Mobile Media Agency - £100K+, Propel
- £70000 - £110000 per annum + £100K+ Benefits + Equity, London
- Sales Director - RTB - Direct Sales, Propel
- £75000 - £85000 per annum + 50-60% bonus + equity, London
- Technical Account Manager - Analytics Platform, Propel
- £50000 - £70000 per annum + £50000-£70000, London
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