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Ford StreetKa - a new star shines over the old brand
How Ford turned StreetKa from a car into a celebrity. By Angus Jenkinson, Professor of Integrated Marketing and Branko Sain, Research Fellow in Integrated Marketing at Luton Business School.
Clutter? What Clutter?
The CODAR model proposes that each and every marketing communication contains a blend of five elements that can be related to the experience of the customer.
World growth and inflation forecast
A global economic recovery is well under way The Economist Intelligence Unit expects world GDP growth (on a purchasing power parity basis) to average 3.4% in 2003, rising to 4.1% in 2004 and 2005. Rep...
At the Competitive Edge
Building reputation is an internal as well as external exercise and keeping abreast of customer expectation and perception is the key to success. Andrew Redpath of the British Brands Group explains.
Young People, Media and Personal Relationships
This report is based on a research project entitled 'Young People, Media and Personal Relationships', which was conducted by the authors between June 2001 and July 2003. The project was funded by the ...
Case Study: The Automobile Association - How a big idea put the AA back together
How can great advertising be dysfunctional? How could a phrase that became a catchword work against the AA? And how does a new advertising campaign align an organisation? Angus Jenkinson, Professor of...
When your competitor delivers more for less
Value players will probably challenge your company. How will it respond? Article from McKinsey Quarterly.
Age in the Workplace
Britain's bosses are beginning to take ageism in the workplace seriously according a survey from Cranfield School of Management.
Advertising Expenditure Expected to Increase by up to 47% over the next decade
The Advertising Association's latest Long Term Advertising Expenditure Forecast predicts a substantial increase in expenditure in the UK over the next decade.
Bang! Getting Your Message Heard in a Noisy World
Chapter 1 of Linda Kaplan Thaler and Robin Koval of the Kaplan Thaler Group's new book Bang! Getting Your Message Heard in a Noisy World.
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- New Business Director - Mobile Media Agency - £100K+, Propel
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