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BHWG fifth partner Forster to leave Proximity London

LONDON – Shona Forster, the fifth founding partner of BHWG, is leaving Proximity London to move client side.

Case Study: Homebase customer magazine

Homebase launched its customer magazine Ideas as part of a revamp of its image aimed at changing perceptions of it as a DIY retailer and increasing its appeal to women.

EU legislation could increase spam mails to business

LONDON – New European legislation, which aims to protect individuals from junk email, could result in a large hike in the amount of unsolicited email sent to business addresses.

OgilvyOne wins below-the-line agency of the year

HONG KONG – Ogilvy & Mather's direct marketing arm, OgilvyOne, has been named inaugural below-the-line agency of the year in the Asia Pacific by Media Magazine.

The outlook for inserts is not quite as it seems

DMA research this year showed positive consumer attitudes to inserts but the outlook is not all rosy for the industry and there are a number of issues that need to be addressed, writes Noyan Nihat, m...

Ford promotes 'Evil Twin' Sportka via text campaign

LONDON - Ford Motor has launched its latest mobile marketing push to promote the launch of Sportka, the Ka's 'Evil Twin', following the success of its debut mobile marketing campaign.

SMA Nutrition targets new parents with CRM strategy

LONDON - SMA Nutrition, the baby milk producer, is to provide help and advice to expectant and new mothers as part of a new CRM programme developed by Haygarth.

Partners hires creative duo from Proximity London

LONDON - Partners Andrews Aldridge has poached young creative team Liam Donnelly and Phil Holbrook from Proximity London.

Allianz Cornhill revamps database for increased DM

LONDON – Financial services firm Allianz Cornhill is using a CRM drive aimed at boosting revenues across its products, including Green Flag, and Legal and Home Assist.

Proximity hires MRM's Phillips as new-business chief

LONDON - Chris Thomas, the new chief executive of Proximity London, is continuing to shape his senior management team with the hiring of McCann Relationship Marketing's Amanda Phillips as business dev...

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