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Merry Christmas and a prosperous new year
Brand Republic wishes all of its readers a happy Christmas and a prosperous 2004. We'll be back on January 5. We leave you with your top 10 most read breaking news stories of 2003, starting with Mothe...
Boots in controversial tie-up for Atkins range UK launch
LONDON - High-street retailer Boots has signed a deal with the company behind the Atkins diet range to distribute its low-carbohydrate foods in the UK.
Ford StreetKa - a new star shines over the old brand
How Ford turned StreetKa from a car into a celebrity. By Angus Jenkinson, Professor of Integrated Marketing and Branko Sain, Research Fellow in Integrated Marketing at Luton Business School.
The Demographic Shift - 32
Something pretty weird has been happening to me. I think it's more of this late-youth regression. To be honest, it started a while ago but came to a head just recently and, well, it involves horses, ...
Mr Kipling pulls exceedingly offensive ad from television
LONDON - With 570 complaints weighed against it, an ad for Mr Kipling Mince Pies, which shows a woman giving birth during a nativity play, has been pulled from television screens.
United Business Media makes good second-half progress
LONDON – With a strong performance by its UK magazine business and improvements in technology advertising, United Business Media said it has continued to make good progress in the second half of 2003.
Chrysler withdraws sponsorship of 'sexist' Lingerie Bowl
LONDON - After being hit by a barrage of criticism and denials by senior management, Chrysler has pulled its Dodge brand's sponsorship of the 'Lingerie Bowl', where models in underwear are due to play...
Maguire consortium wins £1.5m Glasgow rebrand task
LONDON – A consortium led by Glasgow design agency Maguire has been appointed by Greater Glasgow & Clyde Valley Tourist Board to rebrand the Scottish city.
Eventer Design and PH-media in new-media switch
LONDON - Eventer Design has formed a strategic alliance with PH-media that will see the Brighton-based design agency take over all new-media clients from fellow South Coast shop.
Capital Radio Group appoints regional sales director
LONDON – Capital Radio Group has appointed Dominic Barker from GWR ad sales house Opus as its new regional sales director in the North.
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