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THE EDITOR'S CUT
The list is ubiquitous: whether it's greatest movies, best-selling singles or things to do before you're 30. Now, we're adding to the list with our review of the year's best commercials.
TOP SPOTS 2002: Alcoholic Drinks and Tobacco
While there has been nothing quite as universally loved as last year's Budweiser 'Whassup' campaign, humour is still prevalent. This year's top five employ a more intelligent approach to advertising b...
ALCOHOLIC DRINKS AND TOBACCO 01: Stella Artois - Doctor
Stink's Zacharias teams with Lowe to unveil the latest campaign for Stella Artois. A doctor is ostracised due to treating those with the plague. Fearing the doctor is contagious, the villagers refuse ...
ALCOHOLIC DRINKS AND TOBACCO 02: Bud Light - Fridge
No subtle messages here. 'Fridge' is 100 per cent blokes' humour: two men with an insatiable thirst for cold beer, "the game" on the TV and a laugh at the end. You can't help but snigger at this Canad...
ALCOHOLIC DRINKS AND TOBACCO 03: John Smith's - Monsters, Babies, Ball Skills
It's goodbye cardboard cut-out man and hello British TV comedian Peter Kay in this all-new campaign to dramatise the virtues of John Smith's no-nonsense approach to life. Launching during the Champion...
ALCOHOLIC DRINKS AND TOBACCO 04: Kronenbourg - Viva La Grande Bretagne
Kronenbourg 1664 is splashing out #15m in a brand re-launch which includes these hilarious new commercials from M C. Based around the 'grudging respect' that research shows the British feel towards th...
GALLERY 05: Tiger Beer - The Quest
The agency's impressive first campaign for the brand introduces us to a heroic warrior who battles against an evil warlord to save a beautiful princess. Its epic proportions involved a one-month shoot...
TOP SPOTS 2002: Automotive
The ads that stand out in this sector do so for their ability to innovate and avoid the trappings of standard big-budget car ads. At least two of our top five avoid featuring the car altogether, which...
AUTOMOTIVE 01: Saturn - Sheet Metal
We waited with bated breath to see whether Goodby Silverstein would revolutionise the car category and, with this powerful new campaign for Saturn, it does not disappoint. For a start, there are no ca...
AUTOMOTIVE 02: Audi - Influence
A beautifully executed ad that takes the viewer through a journey inside the car designer's thoughts as he listens to the Jimi Hendrix track 'Third Stone from the Sun', from the album 'Are You Experie...
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