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Customers switching behaviour: satisfaction not enough

Recent research conducted by Bournemouth University has revealed the fickle nature of health club members and the difficulties in managing customer satisfaction and loyalty programmes. by John Oliver,...

Advertising and Children

Advertising and Children is specifically designed to supplement work currently being prepared by the Broadcasting Division of the Broadcasting Commission of Ireland (BCI) on the Code for advertising a...

DATA 2002: Data-where are we up to?

DATA 2002: Creating intelligent data-driven marketing. This conference is presented by Haymarket Publications in association with Royal Mail. Presentation by David Payne, chairman, Institute of Direct...

DATA 2002: bringing customer modelling to life

DATA 2002: Creating intelligent data-driven marketing. This conference is presented by Haymarket Publications in association with Royal Mail. Presentation by Unette Sencer, managing director, First T ...

DATA 2002: building market share through intelligent application of data and technology

DATA 2002: Creating intelligent data-driven marketing. This conference is presented by Haymarket Publications in association with Royal Mail. Presentation by Geoff Love, CRM director, Home Service and...

DATA 2002: how data contributes to making tesco the most profitable retailer in the UK

DATA 2002: Creating intelligent data-driven marketing. This conference is presented by Haymarket Publications in association with Royal Mail. Presentation by Matthew Keylock, director of retail soluti...

DATA 2002: Increase Your ROI through supression

DATA 2002: Creating intelligent data-driven marketing. This conference is presented by Haymarket Publications in association with Royal Mail. Presentation by Martin King, business development director...

DATA 2002: protecting your brand through quality data

DATA 2002: Creating intelligent data-driven marketing. This conference is presented by Haymarket Publications in association with Royal Mail. Presentation by Ann Gowan, direct marketing director, The ...

DATA 2002: respecting your customer

DATA 2002: Creating intelligent data-driven marketing. This conference is presented by Haymarket Publications in association with Royal Mail. Presentation by Alex Walsh, head of legislative developmen...

DATA 2002: The value of customer segmentation in a limited transaction environment

DATA 2002: Creating intelligent data-driven marketing. This conference is presented by Haymarket Publications in association with Royal Mail. Presentation by David Green, head of marketing, GB Group a...

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