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Adam Crozier named Royal Mail chief executive

LONDON - Adam Crozier, the former head of the Football Association and former joint chief executive of Saatchi & Saatchi, has been confirmed as the next chief executive of Royal Mail.

UK marketing spend set to lead growth in 2003

LONDON - Marketing expenditure in the UK is set to grow faster than in the US, Germany and France in 2003, while Japan will be the only major market to continue to decline, according to a study from a...

Parker Baines appoints creative director

LONDON - Parker Baines, the UK creative services catalogue specialist, has appointed Jason Read from Freemans as creative director to drive forward the strength of the company's creative offering.

Virgin Flightstore targets travel industry

LONDON - Virgin Flightstore, the online booking service for the travel industry, is using a responsive press advertising campaign to highlight to independent travel agents that flights can be booked t...

Smirnoff targets clubbers in new year push

LONDON - Smirnoff is launching a campaign to recruit new drinkers with an online competition that ties in with the 'If Smirnoff made...' television advertising campaign.

DMA launches business data industry standard

LONDON - The DMA has finally launched its long-awaited certification process for the business data market to help raise and maintain the quality of business lists.

Center Parcs saves £1m in DM costs

LONDON – Short-break holiday company Center Parcs Europe has saved almost £1m in direct marketing costs and boosted revenues by the same amount after employing DataDistilleries software to improve its...

Shazam targets students for music service

LONDON - Shazam, the music service that solves those annoying 'what is that song...' questions by mobile phone, is undertaking a promotional Christmas drive in clubs and bars across the UK.

Xbox launches £2.5m mail and online CRM drive

LONDON - Microsoft's Xbox is launching a £2.5m pan-European CRM campaign aimed at finding out more about the habits, interests and preferences of Xbox gamers.

Burger King to review advertising after $1.5bn sale

NEW YORK - Burger King's $300m US advertising account is to be reviewed following its sale by Diageo to venture capitalists Texas Pacific Group.

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