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Internet advertising sees first growth for six quarters

NEW YORK - The internet advertising industry is the latest to finish the year with some good news, after a report said that online ad sales grew by 1% over the third quarter of the year.

UK marketing spend set to lead growth in 2003

LONDON - Marketing expenditure in the UK is set to grow faster than in the US, Germany and France in 2003, while Japan will be the only major market to continue to decline, according to a study from a...

Smirnoff targets clubbers in new year push

LONDON - Smirnoff is launching a campaign to recruit new drinkers with an online competition that ties in with the 'If Smirnoff made...' television advertising campaign.

Absolut retains Omnicom's FitzGerald for US work

NEW YORK - Absolut, the Swedish vodka, has named Omnicom Group agency FitzGerald Communications for its interactive work in the US.

Xbox launches £2.5m mail and online CRM drive

LONDON - Microsoft's Xbox is launching a £2.5m pan-European CRM campaign aimed at finding out more about the habits, interests and preferences of Xbox gamers.

Jobs go at HHCL unit in wake of Texaco move

LONDON - Heresy, the digital consultancy connected to HHCL & Partners, has made two people redundant in the wake of ChevronTexaco's decision to move its £25m account to Young & Rubicam.

Proximity hires Baker to head digital arm

LONDON - Proximity London is strengthening its digital marketing division with the appointment of former Organic managing director John Baker to the newly created position of head of digital services.

Yahoo! reports leap in advertising revenues

LONDON - Internet company Yahoo! is predicting a 22% jump in advertising revenues for the fourth quarter, on the back of an increase in sponsored searches.

Google offers online shoopers the chance to Froogle

NEW YORK - Google, the search engine that has entered the language as a verb, has launched a shopping service giving users access to online merchants selling the products they want.

Internet advertising group supports bigger banner sizes

NEW YORK - Banner ads are set to get bigger as the Interactive Advertising Bureau threw its weight behind four new larger sizes of ad.

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