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Corporate alliances
BestofBiz Briefings are articles on topical management issues from the London Business School, with links, references and further reading. This article can also be viewed free on the BestofBiz website...
Detective marketing
On the same day I'd set aside to read and review 'Detective Marketing' by Stefan Engeseth, one of my partners forwarded me an online article about common sense in branding by the very same Mr Engeseth...
Big Brands, Big Trouble
Older people are often referred to as "old trouts" because they're wily, set in their ways and have dogmatic opinions, and they made better eating when they were younger. I feel a bit the same about J...
Assessing Market Performance: The Current State of Metrics
After summarising the relevant theoretical foundations, this exploratory paper describes the current state of marketing metrics in the UK. Paper by T Ambler, F Kokkinaki, S Puntoni, D Riley
Customize the brand: make It more desirable and profitable
Broadly speaking there are two types of business book. Those written by high-profile individuals who write in a charismatic, individual way and those written by the worthy. This book definitely falls ...
Cyberlaw And E-Commerce
Cyberlaw and E-Commerce has been created to address the legal issues surrounding the Internet and Electronic Commerce in light of technological changes that have radically altered the legal realities ...
An Integrated Trial/Repeat Model for New Product Sales
The primary objective of this paper is to be able to provide an accurate forecast of overall new produst sales. A paper by PS Fader, B G S Hardie, C-Y Huang
Consumer behavior and marketing strategy - ISE
Consumer Behavior provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. By Pe...
Consumers - Ise
The authors present a global, behavioral, eclectic and multi-disciplinary coverage of consumer behavior. Reviewers praised Consumers 1e as the most current text in the field in the areas of technology...
Business Marketing: Connecting Strategy, Relationships And Learning - Ise
This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers. By Rob...
Search Filters
to remove filters- Sales Executive, AdMedia
- £20,000-30,000 basic (£30,000-40,000 OTE) UNCAPPED, West End, London
- Brand Sales Account Director - OOH Sales - fab innovative company, Harrison Dear
- To £35,000 (dep on exp) + comm, London
- New Business Director - Mobile Media Agency - £100K+, Propel
- £70000 - £110000 per annum + £100K+ Benefits + Equity, London
- Sales Director - RTB - Direct Sales, Propel
- £75000 - £85000 per annum + 50-60% bonus + equity, London
- Technical Account Manager - Analytics Platform, Propel
- £50000 - £70000 per annum + £50000-£70000, London
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