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EDITORIAL: Response to CRM debunks cynicism
You'll have seen the cards and the tinsel and the Christmas puddings in the shops by now, so there's no doubt that 'the season for giving' is here again. And we've become a more giving society, ac...
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Scottish Courage has entered a two-year sector exclusive agreement with Buy and Fly! Points are being offered in a series of trade and consumer incentive and promotional campaigns across its portf...
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Leisure Vouchers has teamed up with British Holidays to offer customers a choice of 19 parkland holidays in England, Scotland and Wales.
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Male models dressed only in towels will be appearing in 1,000 stores nationwide in an Elida Faberge push for its new Lynx Triple Blade shaving system. The work is through ID.
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The Royal Mail is urging companies to send in entries for its Winning Post Awards which recognise the effective use of marketing techniques. Now in their fifth year, the Royal Mail claims the awar...
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Boots has teamed up with the Tussauds Group to offer an Alton Towers Gift Experience, through Mercier Gray. It is part of its gift experience range and will be on sale over the Christmas period.
NEWS BRIEFS
Brewer Blackler has appointed new staff to deal with increased business from clients such as Quaker and One2One. Those joining include Pip Bowyer who moves from Interfocus, and Alex Kendall who jo...
Barclays keeps its agency list waiting
Barclays Bank has put back its announcement of the results of a shake-up to its below-the-line agency roster list by another month. A spokeswoman for the bank said it expected to announce the...
CIM survey sees web-led future for marketing
Marketers are set to push sales growth through the internet at the expense of other disciplines, according to a new survey published by the Chartered Institute of Marketing. It found spendi...
Coral raises profile with event tie-ins
High-street betting retailer Coral is aiming to raise awareness of its EuroBet service with a six-figure campaign capitalising on the excitement surrounding this year's Rugby League Cup. Th...
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