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4-D Branding
Despite the proliferation of books on the subject of branding, it seems that in the real world a brand's success or failure is usually the result of intangible or random influences which evade measure...
Advertising And Promotion: An Integrated Marketing Communications Approach
Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy.
Complicated lives
The economy is booming and the vast majority of people have never had it so good-with unparalleled affluence, better health and access to virtually unlimited goods and leisure activities. Report by Fu...
Business the Yahoo! Way
Yahoo! is one of the strongest brands in the new economy and, for millions of users, the internet means Yahoo!. Well, it did at one point anyway.
Building Retail Brands
Establishing and communicating a brand may be harder for multibrand retailers than for their single-brand counterparts, but brand building is essential for both. Article from McKinsey Quarterly.
Consumer behavior: Building marketing strategy
Hawkins offers balanced coverage of consumer behavior including psychological, social, and managerial implications.
Are Brands Good for Britain?
Most of the objections to brands turn on different expectations of what life should offer writes Tim Ambler, Senior Fellow at London Business School
Commonsense direct marketing
For many years, Commonsense Direct Marketing has enjoyed an unrivalled reputation as 'the authoritative textbook', and latterly as 'a definitive mini institute'. By Drayton Bird.
Customer relationship marketing; get to know your customers and win their loyalty
As major corporations work to unlock the full power of e-commerce they are realizing that customer relationship marketing is an important key: only by forming a lasting relationship with each individu...
Ads on the Brain: a neuro-imaging comparison of cognitive and affective advertising stimuli
Investigation into where the brain responds to affective and cognitive advertising stimuli. Paper by T Ambler, A Ionnides, S Rose
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- New Business Director - Mobile Media Agency - £100K+, Propel
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- Sales Director - RTB - Direct Sales, Propel
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- Technical Account Manager - Analytics Platform, Propel
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