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Interpublic buys Deutsch

The Interpublic Group of Companies has acquired New York-based advertising agency Deutsch. Terms of the acquisition have not been disclosed, but the deal is estimated to be worth 200m- 300m.

Grey launches UK customer relationship firm

The Grey Global Group is opening a consultancy in London, Grey Desire, dedicated to customer relationship management.

Revlon backs new brand with major US ad push

US cosmetics giant Revlon is launching a massive advertising campaign as part of a 20m launch of Revlon Skinlights, and has handed advertising agency Kirshenbaum Bond & Partners New York the creative...

Mail.com sells advertising business

Online advertising company Mail.com is moving out of the advertising business to focus on messaging services.

Safeway to spend more on stores revamp

Supermarket chain Safeway is planning to spend more on revamping its stores, introducing new product ranges, restaurants, dry cleaning and photo processing on the back of strong second-quarter like-fo...

Sainsbury’s bolsters Reward Card with mobile phone

Sainsbury’s has rolled out a new mobile phone service, which it claims guarantees the lowest price to consumers in a bid to boost its loyalty card scheme.

DoubleClick moves into profit

Online sales house DoubleClick has announced its first profitable third quarter, but its results have disappointed some analysts.

DoubleClick buys NetCreations in $191m deal

Online advertising firm DoubleClick is to buy “opt-in” email marketing specialist NetCreations in a 191m stock-for-stock deal which will create the world’s largest email list management company.

Interpublic appoints former top Y&R executive

The Interpublic Group of Companies has appointed Bruce Nelson, former vice chairman of Young & Rubicam, as its executive vice president and chief marketing officer.

True North buys UK internet firm

US ad giant True North has bought UK internet direct marketing company Opus to strengthen its position in the sector outside the US.

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