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Large-scale NFC ads trial gets 3,000 people to interact
Ads with Near Field Communication (NFC) interactivity work best when they have a strong call to action and offer dynamic content, according to a large-scale trial in Reading by 13 brands including Mag...
Think BR: The search for white space
How do we understand the world of evolving psychological needs, asks Will Landell Mills, director, Ipsos Marketing.
Young forced to grow up faster amid economic uncertainty
The proportion of 11-19 year olds who think that young people should enjoy their money instead of saving it has fallen by 6% since 2007, according to Kantar Media's Youth TGI study.
DMGT'S national and regional titles axe nearly 600 jobs
Daily Mail & General Trust (DMGT)'s national and regional papers have reported a 24% fall in operating profits, while nearly 600 jobs have been axed in the six months to 1 April, the company reported ...
Future plans new launch as iPad sales hit £3m
Future Publishing is planning to launch a print magazine to follow up its craft title Mollie Makes, while its iPad sales have now passed the £3m mark, according to chief executive Mark Wood.
Think BR: Brands and the pleasure principle
Do brands need to enrich people's lives, asks John Crowther, managing partner, Creston Unlimited.
Media360: Zeebox is social media app to watch says MEC's Fletcher
Zeebox, the app that combines real-time viewing with social networking, is one of the key emerging media technologies and will be a "big" hit in the media market, while data will play an increasingly ...
RAJAR Q1 2012: Views from the radio advertising buyers
What do today's Rajar results mean for radio stations and advertisers? Four radio buyers give their view on why today's figures are good for most commercial radio groups but raise some questions about...
RAJAR Q1 2012: Reactions from the station owners
Steve Parkinson of Bauer Media, Stuart Taylor from GMG, Absolute Radio's Clive Dickens, UTV's Scott Taunton and Jazz FM founder Richard Wheatly give their views on the latest audience figures from Ra...
Smart DRTV: harnessing a potent mix of mass market reach and data
The combination of TV's reach and online data is a powerful proposition but there are some barriers to overcome, writes Alison Meredith, executive planning director, Watson Phillips Norman.
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