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Foxy Bingo signs up for second summer with Smooth and Real Radio
Foxy Bingo has signed a multimedia,13-week sponsorship deal with GMG Radio's Smooth and Real Radio brands, to sponsor evening shows presented by DJs David 'Kid' Jensen and David Hearne.
The7stars appointed by Ibiza Rocks Group for first full marketing campaign
The7stars has been appointed by live music promoter Ibiza Rocks Group to handle the planning and buying of its debut marketing campaign to drive up interest in the brand, and support the launch of a n...
Resident Evil 6 to sponsor 'The Walking Dead'
Resident Evil 6, the upcoming video game release from Capcom, has signed a partnership with Channel 5 to sponsor zombie series 'The Walking Dead' as part of its launch marketing activity.
Controversy surrounds Argentine Olympic ad
An ad to raise the profile of Argentine Olympian Fernando Zylberberg has been criticised for showing the athlete doing step-ups on a British war memorial.
Jaguar to air Homeland-themed ad
Jaguar has partnered with Channel 4 to air a bespoke contextual ad that plays on the themes of 'Homeland', in the final ad break of the TV drama on Sunday (6 May).
CREATIVE STRATEGY: Olympics? On the whole, I'd rather be in Philadelphia
At a recent D&AD event, I met an ECD who lives in East London. Wisely, she has taken the opportunity of the Olympics jamboree to rent out her house and bugger off on an exotic holiday. Lucky lady.
Carat teams up with Microsoft Advertising for Xbox anti-piracy campaign
The Industry Trust for IP awareness has launched its first ever Xbox advertising as part of its 'Moments Worth Paying For' campaign.
Appointment to view: Avengers descend on Battersea
Ocean Outdoor constructed a series of special build outdoor ads to promote Disney's 'Avengers Assemble' film launch. Here's how the boards were put together.
Tetley signs deal to sponsor Sunday family films on Channel 5
Tetley, the Tata Global Beverages-owned tea brand, is to become the exclusive sponsor of family movies such as 'Toy Story' and 'Pocahontas' on Channel 5 on Sunday afternoons as part of a wider deal wi...
CREATIVE STRATEGY: TNT exploits our love of commedia dell'arte
Slapstick. I love it. And yet it is a form of comedy that has been much misunderstood and often dismissed as "childish" or "simple".
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