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Appointment to View: How the AA made its own horror film trailer
McCann London took inspiration from horror movies for its recent campaign for the AA's Home Emergency Response service, showing a suburban family under attack from Jack Frost. We take a look at how it...
Appointment to view: Behind the scenes of the Tropicana Sunrise
Tropicana wanted to brighten up commuter's mornings by making the sun rise two hours early in London's Trafalgar Square. We find out how they pulled it off.
Sector Analysis: Television in 2012
Television broadcasters are working hard to offer advertiser solutions that go beyond the mainstay 30-second spot. Mike Fletcher investigates what ad formats will be hot in 2012.
Appointment to View: The making of the More4 idents
The team at 4Creative have commissioned ManvsMachine to produce a series of colourful idents for the rebranding of the More4 channel. We take a look at how they did it.
Facebook, Myspace and Twitter rally against Google's 'search plus your world'
Engineers from Facebook, Myspace and Twitter have clubbed together to show internet users in the US how Google search results would look, if the new controversial "Search plus your world" feature was ...
Appointment to View: Behind the scenes of The Sun's Olympic ad
WCRS and Sonny London teamed up for two days on a windswept beach in West Wittering to shoot The Sun's 'Chariots of Fire'-themed Olympic campaign - BR goes behind the scenes.
Minister backs 'pioneering' British ad industry
Video interview: Creative industries minister Ed Vaizey has told the advertising community that Britain leads the world in creativity and said the government will use the Olympic spotlight to create o...
Absolute Radio sets date for targeted ads in streaming
Absolute Radio is set to offer the ability to target ads at cross-sections of listeners streaming its services through an Absolute Radio account in February, according to head of digital sales James W...
Media Agenda: Matthew Dearden on the out-of-home sector
Clear Channel's chief executive Matthew Dearden tells Media Week that rather than cutting budgets, clients are being more cautious on timing, while also revealing how important it is to win business a...
Appointment to View: Nokia Lumia Live turns skyscraper into video canvas
Watch how Nokia lit up the Millbank Tower on the banks of River Thames at the launch of its Lumia 800 smartphone.
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