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Augmented reality and sales conversions
Augmented reality increases sales conversions and perceived price points of products, writes Matt Trubow, chief executive of Hidden Creative.
Case study: Coca-Cola 'the friendship machine' by Ogilvy Argentina
It's not often a brand will put an obstacle between its product and customers, but that's exactly what Coca-Cola did when it placed fully stocked 3.5m tall vending machines with unreachable coin slots...
Natalie Portman film helps Audi deliver 2.5 million impacts
A new ad for Audi secured 2.5 million cinema impacts over the weekend, when it ran against new releases 'Black Swan' and 'The King's Speech', according to unofficial figures from Digital Cinema Media ...
IPC claims Nuts readers no longer 'lads'
IPC Media has conducted new research into the attitudes of young men who fall into its core demographic of readers for brands such as Nuts and NME, which shows they no longer fit the "lads" stereotype...
BR Video: M&S should improve sub-brands and cut prices
Marks & Spencer is perceived as a high-quality retailer, but could do more to reduce prices and produce more fashionable clothes, according to members of the public interviewed in this latest BR Video...
Sorrell puts focus on growth after US bounces back
Sir Martin Sorrell, chief executive of WPP, has said that while 2009 "was about survival" the focus for the global advertising market was now on growth, with Germany emerging as the "strong man of wes...
BR Video: Public positive about Five but unsure of Desmond
After Richard Desmond's recent acquisition of Five we asked people what they liked about the channel and whether they welcomed his decision to buy it.
BR Video: Nationwide right to drop England sponsorship
Members of the public back Nationwide's decision to drop its 11-year sponsorship of the England team in the latest BR Video.
BR Video: BT's deal on Sky Sports piques consumer interest
With BT undercutting Sky on the cost of subscriptions to Sky Sports 1 and 2 from start of the new football season, we asked the public whether they are considering switching, and if Sky offers good va...
BR Video: Public debates practicality of electric cars
Electric cars are catching people's attention, with some indicating they are considering making the switch next time they buy a car, according to our latest BR video.
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