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Telegraph wins IAB's first Future Format award
Telegraph Media Group, working with Google's DoubleClick, has beaten AOL and Microsoft to win the Internet Advertising Bureau's inaugural Future Format award, for a new display ad product.
Media Agenda: Be Viacom's Dave Sibley discusses building brands
Dave Sibley, Be Viacom's executive vice-president and managing director, talks about finding solutions for brands, the international media market and building a second screen environment.
Appointment to View: How the AA made its own horror film trailer
McCann London took inspiration from horror movies for its recent campaign for the AA's Home Emergency Response service, showing a suburban family under attack from Jack Frost. We take a look at how it...
Appointment to view: Volkswagen adopts AR for Beetle billboard stunt
Volkswagen Canada has used augmented reality (AR) to bring its outdoor advertising to life, showing its 2012 Beetle model doing stunts when viewed through a mobile device. Here's how the technology wo...
Augmented reality and sales conversions
Augmented reality increases sales conversions and perceived price points of products, writes Matt Trubow, chief executive of Hidden Creative.
Media Agenda: Steve Hatch talks about media agency challenges
Steve Hatch, MEC chief executive, provides an insight into his agency's IPA Effectiveness Award-winning work and maps out the current and future digital landscape.
Appointment to view: Ariel spreads jam across Stockholm Central Station
Detergent brand Ariel rigged up a jam wielding robot controlled via an open Facebook page to prove the stain-busting power of its soap powder in a unique 'aim, stain and win' "live gaming experience".
Media Agenda: James Tye talks about making digital publishing profitable
James Tye, CEO at Dennis Publishing, warns against assuming all your readers want the same, and reveals how the company is monetising its digital products.
Appointment to view: NatWest prepares for cricket fundraiser after viral makes headlines
NatWest is running its charity CricketForce event this weekend. Here's another look at the brand's headline-making viral campaign featuring former England captain Michael Vaughan.
Appointment to view: how Skittles turned social
Skittles claims to have the UK's most popular confectionery Facebook brand page. Here's a look at how the brand has grown its online presence over the past few years.
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