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Group promotes mobile DTV in education efforts
LAS VEGAS: A coalition of broadcasting industry groups and mobile device makers are conducting broad education campaigns ahead of the summer debut of mobile digital TV services in several regions.
Taco Bell Foundation for Teens raises awareness about dropout rates
IRVINE, CA: The Taco Bell for Teens Foundation (TBFT) in its first national campaign is seeking to raise awareness about the high school dropout rate.
Next Fifteen reports 10% increase in revenues
LONDON: Next Fifteen reported its revenues increased by 10% to $49.2 million, compared to $44.7 million in 2008.
Sony launches Twitter game for 'Terminator Salvation'
CULVER CITY, CA: Sony Pictures Releasing International (SPRI) recently launched a Twitter-based game promoting the upcoming summer blockbuster Terminator Salvation.
Consumers plan to keep spending on entertainment, study finds
PORT WASHINGTON, NY: Consumers won't be giving up their entertainment, despite the economy, according to a study from marketing research company The NPD Group. "Entertainment Trends in America" found ...
California bank looks locally after breaking with TARP
NOVATO, CA: Bank of Marin is focusing its communications on promoting local financial health after making national headlines for being one of the first banks to repay its multimillion-dollar loan from...
Oprah joins Twitter
CHICAGO: Oprah Winfrey joined Twitter, promising some competition for fellow Twitterer Ashton Kutcher, who has attracted his one-millionth follower.
McDonald's adding variety of voices on staff comms site
OAKBROOK, IL: Station M, McDonald's internal Web site for its North American restaurant workers, will soon feature a more diverse group of bloggers and a number of new features as the company seeks to...
FCC opens RFP for support on extended DTV transition
WASHINGTON: The Federal Communications Commission (FCC) is seeking an agency for PR and advertising campaign support prior to the June 12 deadline for analog television stations to transition to digit...
Wicked Fashions skates to back-to-school promotions
FORT LEE, NJ: In an effort to diversify its brands and drive sales, Wicked Fashions tapped professional skateboarder Ryan Sheckler for its first celebrity clothing line.
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