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The Editor's Cut
This time 50 years ago, the Italian agency Ferry Mayer was collecting the first ever Cannes Grand Prix. It was for a toothpaste commercial.
Gallery 01: Campaign Screen - Blame Someone
Appealing to a sophisticated yet cynical audience of creatives is no mean feat but we feel these ads hit the spot perfectly. (Then again, we may be somewhat biased). The three scenarios feature situat...
Gallery 02: PlayStation 2 - Burger Barbarians
With the punchy 'Get a Team: Kiss some ass' tagline, PlayStation 2 aims to encourage fans to fight in teams. And instead of showing footage of the game, the campaign adopts a much more entertaining, i...
Gallery 03: Siemens Xelibri - Face of the Future
Mother has abandoned the techno-obsessed approach of most mobile phone brands in favour of something much more original - an ironic glimpse into the future. The first company to treat mobiles like fas...
Gallery 04: Mercedes - Movement
This 10 million campaign made its debut with the release of Matrix Reloaded and like the film, features some ground-breaking effects. Starring some of the world's best sportsmen, including gymnast Ro...
Gallery 05: Stern See - The Big Picture
An aesthetically beautiful spot for Germany's most famous political magazine. Created as a cinema campaign, the stunning special effects are well suited to the big screen. Although they've been used b...
Gallery 06: Nissan - Escape, Flowers
A seductive idea executed with stylish aplomb. The most impressive thing about this car campaign is the use of a French acrobat artist from stunt team, Le Parkour, who made their commercial debut in t...
Gallery 07: Omo - Beach Art
The style may be twee but this ad is notable for two reasons. It is claimed to be one of the most expensive commercials within the category, and secondly, it adopts a different strategy from rival ads...
Gallery 08: Orange - Spike Lee, Carrie Fisher
It's a brave client who doesn't mind being ridiculed and it's probably only clients like Orange and agencies like Mother who are prepared to stick their neck out like this. Yet by doing so, Orange app...
Gallery 09: Carlsberg - Subway
The aim of this spot was to show the most amazing journey in the world, and we think the director Kevin Thomas has come pretty damn close. Conveying all the colour, excitement and exoticism of foreign...
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