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Diet Coke calls ad pitch

By Anne Cassidy, 01 December 11, 08:47

Coca-Cola is reviewing its estimated £40m Diet Coke pan-European ad account as it bids to move away from an agency of record model and build the brand's links with the fashion world.

AOL launches marketing campaign for HuffPo UK launch

By Sarah Shearman, 06 July 11, 09:41

AOL is backing the UK launch of The Huffington Post with a major marketing campaign that encourages commuters to blog.

Saatchi Bangkok staff face redundancy as P&G business moves to Singapore

By Kate Nicholson, 20 January 11, 02:30

BANGKOK - Saatchi & Saatchi's Bangkok office faces a major staff overhaul as its biggest client Procter & Gamble (P&G) prepares to begin its transfer to the agency's Singapore office.

Renault introduces Claude the 'joie' expert

By Jacob Mathias, 06 August 10, 12:54

Publicis has launched the main part of the Renault 'Mégane Experiment' campaign, with the release of a 60-second TV ad last night.

Pizza Hut launches A-Team pizza campaign

By Jacob Mathias, 05 August 10, 02:15

Pizza Hut has launched a digital media campaign and themed pizzas to promote its tie with summer blockbuster film 'The A-Team.'

Daniele Tranchini becomes chief executive of Publicis Italy

By Staff, 21 July 10, 08:00

Publicis Worldwide has appointed Daniele Tranchini chief executive of Publicis Italy.

Keep Britain Tidy asks us to bend over

By Jacob Mathias, 19 July 10, 08:00

Keep Britain Tidy has joined with local authorities to launch a new, ironically titled campaign 'Bend over and think of Britain'.

Old Spice targets Twitter generation

By Daniel Farey-Jones, 14 July 10, 09:10

The Cannes Film Grand Prix-winning Old Spice campaign has evolved into targeting Twitter users, including Starbucks and GQ, with 117 publicly available video messages.

Maxus appoints Hodge as worldwide head of trading

By Mark Banham, 13 July 10, 10:16

Maxus Global has appointed Alan Hodge as its first group trading director.

TripAdvisor launches online ad challenge

By Jacob Mathias, 07 July 10, 04:25

Travel reviews site TripAdvisor is launching a challenge for travel companies to design an ad campaign to run on the site, offering exposure with a media value of €250,000 to the winner for free.

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