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Large-scale NFC ads trial gets 3,000 people to interact
Ads with Near Field Communication (NFC) interactivity work best when they have a strong call to action and offer dynamic content, according to a large-scale trial in Reading by 13 brands including Mag...
Think BR: The search for white space
How do we understand the world of evolving psychological needs, asks Will Landell Mills, director, Ipsos Marketing.
Young forced to grow up faster amid economic uncertainty
The proportion of 11-19 year olds who think that young people should enjoy their money instead of saving it has fallen by 6% since 2007, according to Kantar Media's Youth TGI study.
Brand barometer: Volkswagen Polo viral campaign reviewed
Unruly evaluates the latest viral campaign from Volkswagen, with "ones to watch" from Hovis, T-Mobile and SureMen
New business leagues (25 May 2012)
The Corner climbs up the creative league further with its Hostelworld.com win, while 18 Feet & Rising is a new entry. In media, The Village Communications adds a new client, Northwood, to its billings...
DMGT'S national and regional titles axe nearly 600 jobs
Daily Mail & General Trust (DMGT)'s national and regional papers have reported a 24% fall in operating profits, while nearly 600 jobs have been axed in the six months to 1 April, the company reported ...
HP to cut 27,000 jobs in next two years
Hewlett Packard (HP) is to shed 27,000 jobs, or 8% of its workforce, in a global restructure, to strengthen itself in the areas of cloud computing, big data and security.
Future plans new launch as iPad sales hit £3m
Future Publishing is planning to launch a print magazine to follow up its craft title Mollie Makes, while its iPad sales have now passed the £3m mark, according to chief executive Mark Wood.
M&S profits drop for first time in three years
Marks & Spencer has posted its first underlying pre-tax profits drop in three years and has revised its predicted growth in revenues down by around £500m across the next three years.
Ryanair celebrates 50% lift and record group profits
Budget airline Ryanair has reported a 50% surge in its annual pre-tax profits to €633m (£509m) for the year to 31 March, to record post-tax profit figure of €502.6m.
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