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P&G unveils 'My Black is Beautiful' campaign
CINCINNATI: Proctor & Gamble has begun rolling out a number of tour initiatives to support its My Black is Beautiful campaign targeting African-American women.
Radio rater spurs critics
NEW YORK: Media ratings service Arbitron is caught in a controversy over its new radio-station ratings technology. Critics say it is flawed and negatively impacts black and Latino-targeted stations. A...
CAIR creates guide to improve media portrayal of US Muslims
WASHINGTON: The Council on American-Islamic Relations' (CAIR) has launched a campaign called "Beyond Stereotypes," featuring a new publication called American Muslims: A Journalist's Guide to Underst...
Targeted online communities reach multicultural groups
With more launches on the Web vying for the public's attention, online communities targeted at specific ethnic or cultural groups are particularly attractive options for reaching focused demographics.
Outlets up focus on gay, lesbian travelers
Over the past decade, gays and lesbians have emerged as one of the most sought-after consumer demographics. Nowhere is this more apparent than in the travel industry.
The rainbow connection
Ernst & Young has dedicated significant resources to spread a message of inclusiveness to its LGBT employees and the business community at large.
Dyed fountains highlight Showtime's 'Dexter' effort
LOS ANGELES: Spewing red water and wrapped in yellow police-style tape, some of the US' most visible fountains appeared to be the spots of grisly crime scenes last Thursday.
O'Reilly is amazed at 'civil' rights
It could happen to any white, middle-aged fascist: After a pleasant meal at a soul food restaurant with Al Sharpton, you feel compelled to share your delight with the civilized behavior of African Ame...
Measurement's importance, mobile tour planning, more
How can I convince my boss to fund a PR metrics system?
African-American pros offer passion
African-American PR pros in today's market bring considerable gifts and talents to the table. Among them are professionalism, media savvy, and, often, decades of experience.
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