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Hispanic outlets expand in size and reach
In a sharp contrast to the changes occurring in traditional US media, Spanish-language publications and TV stations are not only growing in size and scope, but actively reaching the core demographic o...
Op-Eds remain window to influencers
NEW YORK: A review of nearly 400 Op-Eds penned by academics in The New York Times, The Wall Street Journal, and Newark, NJ's Star-Ledger, found that the vast majority of the opinion pieces agreed with...
Showtime offers eco-friendly judging
LOS ANGELES: Showtime Networks has taken its 2008 Emmy campaign online, giving voting members of the Academy of Television Arts and Sciences (ATAS) an efficient, eco-friendly option while selecting sh...
MEDIA ANALYSIS: CNN takes gamble with unfiltered site
It has been some time now since we first caught wind of "citizen journalism," a trend that seems to be forever threatening to explode, without yet causing too much panic within the media landscape.
Celebrity mags pull through a slump
Celebrity magazine US Weekly, and its newest competitor OK! aren't feeling the effects of slumping magazine sales, according to the New York Times.
Cuervo channels soccer to reach Mexican Americans
NEW YORK: Jose Cuervo is targeting Mexican-American consumers with its new campaign, which taps into cultural identity through their love of soccer.
ANALYSIS: Endorsements retain electoral prestige
Even before the race for president has narrowed down to one candidate on each side of the aisle, it is clear this is a race to be savored.
News lags on '08 gender, race reports
The media has recently grappled with the unprecedented task of covering an election that, for the first time in US history, presents both a woman - Sen. Hillary Clinton (D-NY) - and a black man - Sen....
Target to reconsider media policies
MINNEAPOLIS: Target has restructured its communications department, allowing the company to increase its number of available spokespeople and reconsider a long-standing nontraditional media ban.
Market news focus is shifting style from Wall St. to Main St.
The Wall Street Journal is discussing major changes to its brand in the coming months. Rupert Murdoch is planning a physical move for the paper to his midtown News Corp. offices and expressed a desire...
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