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MySpace makes more space for musicians
News Corp.'s MySpace launches Transmission, a program enabling musicians to choose a studio, perform, and sell the video at a price of their choosing.
Positive thinking
For it's first-ever Cause Roundtable, PRWeek assembled a group of agency, corporate, nonprofit, and media professionals to discuss the state of cause marketing and its future.
Key to career development is taking personal responsibility
It is a common question at those Friday night after-work gatherings of young PR professionals.
Quality control
McDonald's is going to great lengths to emphasize a new message surrounding its menu offerings.
Constant motivation spurs staff productivity
Renewing staff motivation is a dilemma every PR executive faces at least once during his or her tenure. There are times when even an agency's brightest stars seem to lack ambition, become disintereste...
Power List sets benchmark for an evolving PR industry
Seminar, formerly known as PR Seminar, is an annual gathering of communications leaders who come together to listen to speeches delivered by corporate CEOs and various sector gurus on topics both PR-r...
NRF sees reward of ongoing dialogue
Widespread outreach has helped the National Retail Federation earn year-round press interest
Sifting through the information overload
Monitoring companies are expanding their offerings to give deeper analysis of media coverage.
Cornerstone's James helps clients think young
It is well established that large parts of the music industry, the magazine industry, and any other industry targeting young, urban influencers are quaking in their boots, fearing an inexorable declin...
Verizon reverses decision on pro-choice group
BASKING RIDGE, NJ: Verizon Wireless has admitted it "made a mistake" after it was criticized for rejecting a request from an abortion rights group to use the company's text messaging service for its o...
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