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Restaurants spur PR with a round of sampling
DENVER: Recent giveaways by some restaurant and coffee shop chains used free drinks, sandwiches, and other sampling as part of their larger PR campaigns.
Multiple advocacy efforts tie-in with World AIDS Day
NEW YORK: A number of AIDS-related advocacy groups sponsored events or launched new outreach in connection with the annual World AIDS Day, held December 1, hoping to raise awareness for their organiza...
PRSA is well poised to help industry evolution
Some attendees at PRSA's international conference deemed it the best one in years. Indeed, there was a palpable sense of enthusiasm that pervaded.
NuStep success story helps build business leads at expo
Since its founding in 1987, NuStep has positioned itself as a leader in the physical fitness- and rehabilitation-equipment category, manufacturing and marketing high-end wellness products to the activ...
Scranton hosts 'The Office' Convention
LOS ANGELES: Fans of NBC's The Office will descend upon Scranton, PA, for a weekend of activities, thanks to a grassroots effort by the citizens of the former coal-mining town-turned Dunderhead hot ...
Steady comms guides merger
Flexibility and persistence in communications was vital in the recent merger between the Chicago Mercantile Exchange and Chicago Board of Trade.
UNMC enlists WE for its Stand Up, Speak Out push
WASHINGTON: The United Nations Millennium Campaign (UNMC) hired Waggener Edstrom Worldwide to raise awareness and drive participation in its two-day Stand Up, Speak Out series of worldwide events taki...
Magazine-driven gatherings make fitness a day in the park
Health and fitness magazines are ramping up their sponsor-based events, which are rising steadily nowadays as more health and wellness titles develop.
LaSalle Bank and marathon organizers stumble in Chicago
Last week's LaSalle Bank Chicago Marathon has been called a perfect storm of problems.
TCFV starts online effort to fight teen dating abuse
DALLAS: The nonprofit Texas Council on Family Violence (TCFV) is working with Ruder Finn on an online push aimed at raising awareness of teen dating abuse and engaging parents and teens on an interact...
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