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Bear Stearns tells its sub-prime story

Bear Stearns announced it will write down the value of $1.2 billion in assets - related to sub-prime mortgages - in Q4.

Chrysler's social-media site helps to drive comms in wake of strike

AUBURN HILLS, MI: Chrysler turned much of its attention to a recently launched social-media site as a means to educate its employees, media, and the public during a six-hour United Auto Workers (UAW) ...

Put public's interest first in a crisis

A quarter-century has passed since the "Tylenol scare", an incident that saw seven people from the Chicago area die after ingesting Tylenol capsules that had been intentionally tainted with cyanide.

Latest FCC fines place VNRs in the spotlight

WASHINGTON: The Federal Communications Commission (FCC) early this month levied four more fines against Comcast for airing VNRs without proper attribution, in a move that activists believe signals the...

Effort touts technology of Pudding

SAN JOSE, CA: Free Internet phone provider Pudding Media, with assistance from AOR SutherlandGold Group, has launched a three-pronged campaign that now includes outreach to critics to calm fears about...

Verizon reverses decision on pro-choice group

BASKING RIDGE, NJ: Verizon Wireless has admitted it "made a mistake" after it was criticized for rejecting a request from an abortion rights group to use the company's text messaging service for its o...

LaSalle Bank and marathon organizers stumble in Chicago

Last week's LaSalle Bank Chicago Marathon has been called a perfect storm of problems.

Blackwater incident sheds light on crises

Contractor's situation showcases that PR is no magic cure to difficulties of repairing reputation

Countrywide initiates effort to counter critics

CALABASAS, CA: Countrywide Financial, the beleaguered face of the subprime mortgage meltdown, is working with Burson-Marsteller on an extensive internal and external communications effort to ferocious...

Following regulations vital to financial work

The high-profile raft of corporate scandals over the past few years has not only turned up the heat on companies to be transparent about their financial dealings, it's also put a brighter spotlight on...

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