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ITV will have no single Christmas sponsor brand
LONDON - ITV will not have a sponsor for its Christmas showcase package this year, having secured bed retailer Dreams in 2007 following six years with indigestion remedy Rennie.
Ad rates hit 14-year low
LONDON - The cost of TV advertising has tumbled to levels last seen in 1994, according to ZenithOptimedia's UK Tele-vision Forecasts to 2012.
IPC advertising head Caroline McDevitt departs
LONDON - Managing director of advertising at IPC Caroline McDevitt is to leave the company at the end of the year. McDevitt, a former chief executive of audience measurement body BARB, said she is lea...
Europcar awards media account to Mediavest
LONDON - Europcar has appointed Mediavest to its media planning and buying account ahead of a multi-million pound re-launch to position the brand as the leading hire car operator in the UK.
Google offers agencies incentives to place ads on YouTube
LONDON - Google is planning to drive advertising on its YouTube online video platform with a new agency incentive programme to launch in January, following the end of the Best Practice Funding (BPF) c...
BMW draws 'best sales value' from UK adspend
LONDON - Car manufacturers in the UK are getting widely differing levels of value from their UK adspend, according to an industry report, with an overall average of £233 spent on advertising for each ...
Channel 4 marketing director Polly Cochrane to leave
LONDON - Channel 4's marketing director Polly Cochrane is leaving her position after 10 years.
Broadcasters offer advertisers tailored incentives
LONDON - As the TV industry emerges from a catastrophic September, in which total ad revenue was down by 10%, according to agency estimates, commercial broad-casters are offering more incentives than ...
Channel 4 offers food ad subsidies
LONDON - Channel 4 hopes to persuade more food brands to invest in TV advertising by offering to subsidise the making of ads that run on its channels.
Online ad network Platform V launches
LONDON - Sales house Media Initiatives Group has launched an online ad network, Platform V, having secured deals with automotive websites to join the platform and ad campaigns from several car manufac...
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